Italic
Concept & Development | Brand Identity | Direction & Design | Apparel & Objects | Packaging | Strategy
In 2017, DT Print Solutions rebranded to Italic to align with new business objectives and to reposition the print shop in the marketplace. Located in downtown Toronto, the brand needed to better reflect the energy of the city and their diverse clients. The brand should be timeless and can easily evolve through time, resonates with designers and the creative industry while not alienating business professionals.
In 2017, DT Print Solutions rebranded to Italic to align with new business objectives and to reposition the print shop in the marketplace. Located in downtown Toronto, the brand needed to better reflect the energy of the city and their diverse clients. The brand should be timeless and can easily evolve through time, resonates with designers and the creative industry while not alienating business professionals.